Not only is McCormack the first Ironman World Champion to be featured on a Wheaties box, he is now also the first athlete to be featured on the cover of the Wheaties FUEL box outside of the cereal’s elite co-creators.
You can get a $1 coupon for liking Wheaties on facebook: http://www.facebook.com/Wheaties
To tell you the truth, I actually think this is pretty neat. This has the potential to put triathlon into the focus of the mainstream – maybe just a little bit. However, while I was in Australia, I did notice that triathlon had a much bigger foot print. Now, there is no doubt that triathlon is still a second tier sport down under - well behind footie, lawn bowling and net ball. On a side note they seem to call everything footie - soccer, rugby, Australian Rules Football, etc.
But at least triathlon is not a fourth or even a fifth tier sport. I mean, there is more card playing on US TV than track and field, much less triathlon. I snapped this picture in a grocery store in Katoomba. We were refueling after a hike to the Ruined Castle. I did not need the box but I did want the picture. I believe we got some fruit.
The question - If Chrissie Wellington would have competed and won Kona this year would she have been on the Wheaties box?